Building Consistent, Heart-Led Marketing Habits That Work
Because Your Visibility Should Reflect Your Values, Not Just Your Offerings
Let’s be honest: marketing can feel overwhelming.
There are funnels to build. Algorithms to crack. Platforms to master. And if you're a business owner wearing too many hats, marketing often becomes the thing you put off or rush through, because it feels forced, impersonal, or just plain exhausting.
But here’s the truth:
You don’t need more marketing hacks. You need marketing habits that feel like you.
Because when your visibility reflects your voice, your values, and your why, it stops feeling like a chore… and starts becoming a magnet.
The Third Pillar of Business Success: Marketing Habits
Marketing isn’t about shouting louder. It’s about speaking clearly and consistently so the right people can find you and feel connected before they ever reach out.
“Marketing should be an extension of your mission, not a performance for the market.” ~ Theresa Ream
When you build consistent, heart-led habits around marketing, you stop chasing attention and start attracting alignment.
Why Marketing Feels Hard (and What to Do Instead)
Most business owners struggle with marketing for 3 reasons:
They try to do everything all at once.
They’re using someone else’s voice or method.
They’re disconnected from why they’re showing up.
The antidote isn’t more content. It’s clearer content. It’s relevant, relational, and real.
And more importantly, it’s sustainable. Because if your marketing doesn’t work for you long-term, it’s not working.
Marketing That Aligns with Your Values
If your values are connection, creativity, excellence, and trust, your marketing should feel that way.
That means:
Showing up with sincerity
Educating, not just selling
Sharing your story, not just your service
Creating meaningful moments of connection (online and off)
Whether you’re running a brick-and-mortar business or a service-based company, your marketing should be rooted in relationship first.
Real-Life Example: Small, Simple, and Consistent Wins
We once worked with a team leader who was overwhelmed trying to maintain social media, email, events, and more.
Instead of adding more tasks, they simplified.
They identified three habits that felt aligned:
Posting one short, heartfelt leadership tip every week
Sending a monthly email that celebrated a team member or community partner
Attending one in-person networking event each quarter
These weren’t fancy strategies—but they were repeatable. And more importantly, they felt genuine. The result? Engagement improved. Referrals increased. And marketing finally felt manageable.
5 Marketing Habits You Can Start This Month
Don’t try to do them all. Just pick one or two that feel good, and do them consistently.
1. Share a client win or transformation once a week
Make it about the human story, not just the numbers.
2. Create a “values spotlight” on social media
Once a month, highlight a company value and how it shows up in your business.
3. Send a handwritten thank-you note to a client or partner
Old school? Yes. But unforgettable.
4. Host a 20-minute live Q&A or “coffee chat”
Answer questions, share insights, and show up as the expert and the person.
5. Repurpose your best content
Turn a blog post into a reel. An FAQ into a video. A quote into a carousel.
Ask Yourself:
Does my marketing reflect what I truly value?
Am I communicating who I am, not just what I sell?
Do I have simple habits that help me show up consistently?
What am I doing because it works—and what am I doing just because I “should”?
The answers will tell you where to simplify… and where to show up more powerfully.
Final Word: Make Your Marketing an Invitation, Not an Interruption
Marketing isn’t about being everywhere. It’s about being in the right places, with the right energy, for the right people.
So instead of pushing harder, pull inward. Connect to your mission. Clarify your voice. And build habits that reflect you.
When marketing flows from the heart of your business, it doesn’t just attract attention, it builds trust. And trust is the most powerful brand strategy you’ll ever have.