Know Your Numbers, Know Your Power & Become a More Financially Empowered CEO
Because You Can’t Grow What You’re Afraid to Look At
You started your business to make an impact. But let’s not pretend, profit matters too.
And yet, for many women entrepreneurs, the financial side of business is the part we avoid, delay, or quietly hand off to someone else.
We say things like:
“I’m just not a numbers person.”
“I trust my accountant to handle it.”
“I don’t want to look, it’s too stressful.”
But here’s the truth:
If you don’t know your numbers, you don’t truly own your business.
And if sales feel “icky,” inconsistent, or intimidating, chances are… you’re not connected to your financial truth.
The Fourth Pillar of Business Success: Financials & Sales
“Numbers don’t lie, and they don’t judge. They simply tell the truth of what’s working and what needs attention.” ~ Theresa Ream
I teach my clients that financial clarity isn't about becoming an accountant, it's about becoming an empowered CEO.
Because when you know your numbers, you:
Make smarter decisions
Price with confidence
Lead with strategy
Sell from service, not stress
What You Need to Know (and Why It Matters)
At minimum, every business owner should know:
Their monthly and quarterly break-even point
The profit margin on every offer
Their sales conversion rate (from inquiry to sale)
What they need to pay themselves to sustain their lifestyle
These are not advanced metrics. They’re essential tools for clarity and peace of mind.
Why Sales Don’t Have to Feel “Salesy”
One of the biggest mindset shifts around money is this:
Sales is not convincing. Sales is serving with clarity and confidence.
When you believe in the value of what you offer and you know how it supports your business financially, you stop “hoping” for sales and start leading them.
You stop discounting out of fear.
You stop apologizing for your rates.
You start speaking with calm authority and truth.
Sales becomes a conversation, not a performance.
A Story: Turning Sales Around with Financial Awareness
I once coached a business owner who was afraid to raise her prices even though she was booked out, overworked, and underpaid.
We sat down and did the math together:
Her time wasn’t priced to include admin hours, marketing, or overhead.
She was barely breaking even, even with a full client load.
She hadn’t looked at her actual profit margin in over a year.
Once she saw the numbers in black and white, something clicked.
She increased her prices.
She narrowed her offer suite.
She built in breathing room—and profit.
The result?
Her income went up. Her hours went down. Her confidence skyrocketed—because she wasn’t guessing anymore. She was leading.
5 Ways to Become a More Financially Empowered CEO
1. Know Your Break-Even Point
This is the monthly number your business must generate to cover costs. Don’t guess, calculate.
2. Review Profit Margins Quarterly
Which offers are your most profitable? Which ones cost you more than they return?
3. Track Sales Conversations & Conversion Rates
This helps you understand how many leads you need to reach your revenue goals.
4. Build in a CEO Paycheck, Not Just a Draw
Your salary is not selfish. It’s strategic. Build your business to pay you well.
5. Make Time to Look at Your Numbers Weekly
You don’t need to obsess. Just stay aware. Awareness = power.
Ask Yourself:
Do I know what I need to earn monthly to feel secure and supported?
Am I confident in the price and value of my offers?
Where do I avoid looking at numbers out of fear or shame?
What would feel different in my business if I felt 100% clear and in control financially?
The Most Confident CEOs Know the Math and the Mission
You don’t have to love spreadsheets.
You don’t need an MBA.
You just need to stop outsourcing your power.
Because when you own your numbers, you take back control.
And when you pair financial clarity with your values and vision?
That’s where true, sustainable success begins.